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Lower than one out of 10 sales management become well-equipped to own victory

Less than one out of ten CMOs and you may senior sales decision companies feel well-equipped for achievement across the three pillars away from impact‘, alignment‘ and investment‘, finds out search away from GfK.

Impact is the convenience of a great s and its own function showing Return on your investment; alignment means leveraging new brand’s commercial worthy of and goal; and you can financial support refers to the leadership’s dedication to brand name and business money.